PRIVACY POLICY

Privacy Policy

At TRUE STORY, your privacy matters. We only collect personal data when necessary — and we treat it with care, respect, and in line with the General Data Protection Regulation (GDPR).

This policy applies to www.truestorysport.com and explains how we collect, use, and protect your personal information.

What We Collect

We collect and store personal data when you:

Place an order
Subscribe to our newsletter
Contact us directly
Browse our website (via cookies)

This may include:

Name, email, address, phone number
Order and payment details
Custom sizing or preferences
Cookie IDs and usage data

How We Use Your Data

We use your information to:

Process and deliver your orders
Provide customer service and account support
Communicate relevant product updates or promotions (only if you opt in)
Comply with tax, legal, and contractual obligations
Improve our website and services (anonymous usage stats)

We never sell your data, and we only share it with trusted service providers when necessary to operate our store and services.

Third-party Services and International Transfers

We use third-party services including Shopify (e-commerce platform), Klaviyo (email marketing), Stripe (payments), Google Analytics, and Meta Ads.

Some of these services may store or process your data outside the EU. When this happens, we rely on appropriate legal safeguards, such as Standard Contractual Clauses, to protect your data in accordance with GDPR.

Marketing Communications

We only send marketing communications if you have explicitly opted in (e.g. by subscribing to our newsletter). You can unsubscribe at any time by clicking the link in our emails or by contacting us directly.

We never add you to mailing lists without consent.

Children’s Privacy

Our website and services are not intended for children under the age of 16. We do not knowingly collect or store personal data from minors.

No Automated Decision-making

We do not use automated decision-making, AI, or profiling based on your personal data.

Data Retention

We keep your data for as long as needed to fulfil your order and meet legal requirements — typically up to 3 years. Some data may be retained longer if required for tax, accounting, or legal obligations.

Your Rights (Under GDPR)

You have the right to:

Access a copy of your personal data
Correct inaccurate or incomplete data
Request deletion of your data
Restrict or object to processing
Withdraw consent for marketing at any time

To exercise any of these rights, please contact us.

Cookies

We use cookies to:

Improve your experience
Store preferences (e.g. language, basket contents)
Track website performance (via analytics)
Deliver relevant ads through third parties

You can control cookies in your browser settings.

Aggregated Statistics

We collect anonymous statistics (e.g. page views, popular products) to help improve our site. This data is not personally identifiable and is never sold or shared outside of the services listed above.

Policy Updates

This policy is reviewed regularly.
Last updated: 10 April 2025

Contact Us

For any privacy-related questions or requests, please contact us.