ABOUT US

CONCEPT

We make performance sportswear with purpose to make you stand out form the crowd. 

Our focus is on function and thoughtful production and we believe in quality over quantity, which is why we don't produce excess inventory. By making the majority of our clothing “on demand”, we reduce waste and ensure that every piece of clothing is created with care and attention down to the smallest detail.

We believe that sportswear should empower you to feel good, look good, and do good for yourself and for our planet.

OUR STORY

TRUE STORY began in the sport of orienteering, where we saw the need for clothing that would meet the demands of elite level training and racing. That idea grew into a brand that now makes performance apparel for orienteering, cycling, triathlon, cross-country skiing, and running.

We create small-batch stock locally in Latvia and are constantly searching for sustainable solutions for our textiles, manufacturing methods, and team efficiency.

We’re proud to be a local brand with a wide reach.

ESSENCE

We put a lot of care into what we make — in how it fits, how it performs, and how it looks. Our goal is to create well-designed gear that’s accessible to athletes of all levels, from first-timers to professionals.

If you’re out there moving, training, racing, or just enjoying the outdoors — you’re in the right place.

Thanks for being here.

TRUE STORY